Goals

The current goal is to reach $1,500,000. This can be reached only by a combination of large contributions and a steady flow of smaller amounts pledged over a period of time. Contributions are a confirmation of members' acknowledgment that the Popular Culture Association and the American Culture Association have contributed substantially to promoting professional development and status and to providing research opportunities in exciting fields of study. Contributions also express a belief that new initiatives of the organizations can only be achieved through such an endowment dedicated to beneficial goals.

 

The Endowment has four central goals:
• To develop and sponsor initiatives which encourage scholarship and promote the dissemination of knowledge and new perspectives in Popular Culture Studies and American Culture Studies;
• To stimulate and support the internationalization of the fields of Popular Culture Studies and American Culture Studies, broadly and inclusively conceived;
• To encourage the collection and preservation of cultural artifacts and materials needed by scholars and historians for study;
• To increase professional recognition and public visibility of the Popular Culture Association and the American Culture Association and to enhance the members' roles as public scholars connected to society and culture.